Our Mars release is jam packed! We’re launching a new pre-publish tool (PROOF) for our Wordpress/Newspack CMS integration, along with enhancements to BRIEF and SOCIAL. Get full details and instructions here.
BRIEF:
- 🚨New tool alert🚨 The WordPress/Newspack plug-in now has PROOF - A pre-publish tool that analyzes your article based on industry best practices to help you optimize your content for maximum reach and engagement
- You can now set your desired headline length for BRIEF outputs in your Brand Preferences and adjust the BRIEF summary output length
- Our SOCIAL outputs can now be adjusted to reflect a newsworthy tone or a promotional tone based on your preferences
- We’ve made it even easier to get answers about Nota functionality in our dashboard with our Help link
Editing your Brand Preferences - add more customization for BRIEF Output Settings!
In a previous release, we provided you with the ability to set your output settings for LETTER and SUM in your Brand Preferences. You can now do the same for your BRIEF outputs with headline character count and headline casing style.
To get started, click on the “Settings” icon and then click on “Brands.” From there, you can either “ADD BRAND” in the top-right corner or “Edit” an existing brand to find the updated customization tools. Once you are in your brand settings, click the “Brand Preferences” tab. You will now notice that you have the ability to set the desired Headline character count and Headline Case style for your BRIEF outputs. See below:
The default Casing style for each output is set to “Sentence case,” but if you click the dropdown you have the option to select between Sentence Case, Title Case, and Capitalized Case for your BRIEF Headline outputs. See below:
After selecting the desired case for your BRIEF outputs, simply click the “SAVE” button in the top right corner of the screen to save your settings. Now your brand preferences will apply to BRIEF outputs you generate moving forward. We will continue to add additional customization options for output settings in future releases.
Adjust your summary length in BRIEF
You’ve likely become accustomed to adjusting summary length in SUM between 1 sentence, 2 sentences, and a paragraph. Well you can now do the same with BRIEF. Your initial output will default to a paragraph, just like SUM, and you will have the ability to click the diamond icon next to the Article Summary output to change the length of your BRIEF summary. See below:
Define your Social Style for SOCIAL outputs between News and Promotional
Thank you to all of our partners who shared feedback on the tone of our SOCIAL outputs. We listened. You will now have 2 options for the Social Style of your SOCIAL outputs:
- News - focused on providing the most relevant information in a straightforward, easy to understand manner
- Promotional - focused on driving engagement and interaction with the social output
When you navigate to the SOCIAL tool via the left navigation bar, you will now see the ability to set your Social Style under your OUTPUT SETTINGS. See below:
The default style for Social Style will be set to News, which will mean you will no longer see emojis or hashtags in the outputs. Hashtag suggestions will still be available at the bottom of the screen, but they will not automatically be in the post copy.
If you set the Social Style to Promotional, you will notice that the output leverages more engaging language and emojis based on article content.
Define your Social Style in our Browser Extension
Similar to your ability to define your Social Style preference in our Dashboard, you can also set your Social Style preference when generating social outputs via our browser extension. See below:
Need Help? Now it’s easier than ever to access our Knowledge Base.
If you ever run into any questions about how to configure your settings, leverage any of our tools, access your media library, etc. you’re just one click away. You will now notice in the bottom left corner of your browser that we’ve included a help icon and link right under the settings link. See below:
Clicking the Help link will open our Knowledge Base, which contains a treasure trove of information on how to set up and leverage our entire tool set. See below:
Optimize your pre-published content even more with PROOF, our newest tool in the WordPress/Newspack CMS plug-in.
To access PROOF, go into any new or existing Post, Generic Listing, Marketplace Listing, or Places project and write/review your article as you always would. After analyzing your article with our Nota Tools at the bottom of your Post/Listing and going to the SEO tab so that your Keywords can generate, you will unlock the ability to use Nota PROOF. Nota PROOF will be an icon you can click at the top of the right hand rail of your WordPress/Newspack plug-in screen. See below:
Next, just click the green Get started button to begin optimizing the content with best practices and data driven insights.
After clicking Get started, PROOF will analyze your content across 15 different criteria spanning the following:
- Use of Keywords
- Word Count
- Content Analysis: Content Readability (length, spelling, etc.) and Headline
- SEO Analysis: Page Title, Meta Description, and Slug
- Link Integrity: Link Health Report and URL check
Your initial score will reflect your adherence to best practices for optimizing your content listed above. Nota PROOF will provide you with suggestions, insights, and recommendations to improve any areas of your page that don’t meet best practices. These are only recommendations, so please use your discretion in deciding which of the suggestions/recommendations you apply to your content. See below:
As you make your way down the right rail through the Nota PROOF recommendations, there are sections of PROOF that will allow you to click a Highlight suggestion button, which will point you to the original Nota tools recommendation for how to improve your content. See below:
Once you edit/Select a Nota tools recommendation to your content, you will see that the Nota PROOF tool will request that you refresh your analysis so that it can adjust your Global Score based on the update(s) you made. See prompt below:
After clicking the Refresh analysis button, you will notice that your Global Score should now improve based on the update(s) you made to the content.
Continue to work through the list of recommendations and content updates to improve your pre-published content prior to publishing working to maximize your Global Score.
PROOF is meant to assist you with things that are easy to overlook before publishing content, so please review the recommendations and insights for each of those recommendations listed next to the feedback to understand the rationale behind the recommendation, example below:
We will continue to analyze industry best practices for maximizing performance for SEO and will consistently update and refine PROOF’s recommendations in alignment with any new information that will provide you with better outcomes.
Set your desired Social Style in WordPress Plugin settings
You can now set the default Social Post Style for Social Outputs. You will now have 2 options to choose from:
- News (Default) - focused on providing the most relevant information in a straightforward, easy to understand manner with no emojis
- Promotional - focused on driving engagement and interaction with the social output; will include emojis when relevant
Within your WordPress/Newspack CMS, navigate to “Settings” > “Nota tools.” Under the Output Settings section, you will now see the option to set Social Post Style. See below:
Once you have set your desired Social Post Style for social outputs, click the “Save” button at the bottom of the page.
You will now see a new output, Summary, within the Content tab of our WordPress/Newspack CMS Plugin.
Your Nota Tools within the WordPress/Newspack plugin will now produce a paragraph summary after you click the Analyze page button for the content in your post/listing. The Summary section will show up between the Excerpt and Tags section of the Content tab. See below:
As a reminder, all of this content is completely editable. You will also have the ability to Copy the Summary via the Copy button within the text box. Pictured above.
Append the hashtags you love and ignore the ones you don’t with our update to Social in the WordPress/Newspack CMS Plugin.
Previously, our Nota Tools would automatically add relevant hashtags to the end of each social post. Now, Nota will empower you to decide on the hashtags you want to append to your post. Simply click the Analyze content button and go to the Social tab. Everything will look the same and you will notice that none of the copy for the social media platforms will have hashtags. Scroll to the bottom of the Social tab and you will see the Recommended hashtags based on your post/listing copy listed in order of relevance based on the depth of color.
Click the hashtags you like, and ignore the ones you don’t. You will see that for those you select, a new section of hashtags will appear for Selected tags. You will also notice that the hashtag(s) selected have been added to the end of each of your social outputs. Now you can copy your output as you always have and post it to the platform of choice. See below:
That’s all for this release. Stay tuned for future updates!
The Nota Team